Inox / PVR and Income from Popcorn
2 min readNov 25, 2019
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Movie Ticket — Rs 250.
A tub of Popcorn — Rs 320.
A glass of Pepsi — Rs 220.
A bottle of water — Rs 60.
Experience — Priceless.
Yes, popcorn is more expensive than movie tickets. But people don’t question it and end up buying whatever is quoted.
The markup as as high as 500%
No wonder you have both Inox and PVR earn a quarter of their revenues from Sale of F&B
F&B Sales for PVR grew 38%.
Now Spend Per Head is 44% of Average Ticket Price
PVR is one of the top performers here
The trend is same for Inox
Contribution margin from F&B is 75%+and its a fast growing segment
Its even more profitable than the Box Office Collections
